2016 Event Highlight

Maze Awards Presentation Ceremony 2016 was successfully rounded-off on 20 January 2016 at Hong Kong Maritime Museum. It saw winning brands and agencies gather together to celebrate their outstanding achievements.

This year, JCDecaux Cityscape introduced its upcoming OOH mobile engagement solutions at the site to demonstrate how connectivity works on OOH environment. Guests were invited to experience Augmented Reality (AR), Beacon and Mobile Gesture Control technologies through a series of games. JCDecaux Cityscape strives to further enhance audience experience and help advertisers elevate their brands.

The photo wall implements AR technology to give the guests incredible experience.
Leveraging the beacon technology, guests can receive the personalized push notification straight to their mobile.
Guests are engaged with the funny mobile gesture games to get further product information and coupons.
The vending machine is triggered by smile detection to dispense souvenirs to guests.
Mr. Yoann El Jaouhari, Managing Director of JCDecaux Cityscape delivers the welcome speech.
Business partners from Hong Kong Tramways, Kowloon Motor Bus and New World First Bus come to support the event.
Mindshare HK won the coveted “Media Agency of the Year" at Maze Awards 2016.
Top executives from advertisers, media and creative agencies witness the glory of the winners in the house.