The below categories will be opened to all advertising professionals from advertisers, media and creative agencies to vote. The top 3 campaigns from each category will be awarded as the Gold, Silver and Bronze.

Best Creative Campaign

Honor to the campaign that has admired the spirit of creativity, promoted the value of the product and brand in the most innovative, fresh and surprising way to enhance the marketing effect. The strategy applied to a specific location, the creative ideas, functional innovation and overall visual of the campaign presentation will be considered.

Best Flagship Domination

Honor to the campaign that has decorated the Flagship Shelter in the most prestigious way and effectively maximize the impact with dominating presence. The overall design of Flagship Domination and the brand image that projected to delight target audience will be considered.

Best Poster Campaign
- Small Format (4-sheet)
- Large Format (Première Panel / Mega / Première Plus)

Honor to the campaign that has made the poster to be a masterpiece and effectively presented the product and brand value. The overall design of the poster, the visual and emotional connection that the poster helps to build between the product and target audience will be considered.

Best Tramcar Campaign

Honor to the campaign that has worked in association with Icons of Hong Kong and successfully transferred this aged beauty into a modern and prestigious outdoor media platform to enhance its brand image. The design that fits the best to the unique Tramcar format which brought the high awareness and visibility for the product and brand will be considered.

Best Bus Body Campaign

Honor to the campaign that has made the bus body wrap effectively communicated the product and brand value. The overall design, visual and emotional connection of bus body wrap that helps to build between the product and target audience will be considered.

Power of Cityscape

Honor to the campaign that has taken the full advantage of JCDecaux Cityscape’s combo package of Bus Shelter and Bus Body which lead to the huge success and achieved widest-ever attention and brand awareness among the target audience. The strategic planning of combining these two platforms in order to maximize the overall effectiveness of the marketing promotion will be considered.

Media Agency of the Year (Determined based on score accumulation)

Honor to the best performing media agency at Maze Awards. This highest accolade is awarded to the media agency with the highest accumulative score from winning campaigns and number of shortlisted campaigns.

In case of any disputes, JCDecaux Cityscape reserves the right of final decision.

Voting audited by

ALBERT S. C. YOUNG & CO F.C.P.A.